How Burger King and PizzaExpress are using Qlik
6th October 2021
Qlik has been making waves in the restaurant sector recently. They reported that Burger King and PizzaExpress have deployed Qlik Sense and Qlik Cloud respectively.
Qlik revealed this week that Burger King will be deploying Qlik Sense® across all local point-of-sale databases in 760 restaurants in Russia. This will allow managers and employees to see their restaurant performance indicators in real-time and adjust their outputs if there are complaints or negative feedback from customers.
As a business, we identified three areas we needed to address. First was a way to quickly respond and correct issues that affect our restaurant efficiency and customer service. Second is to allow management to provide detailed daily reports to relevant staff. And third is to have a single source of truth from all our data sources. Partnering with Qlik has enabled us to address all these needs, and we are already seeing great results from using Qlik,”
— Pavel Vasilyev, Deputy Head of Information Technology Department at Burger King Russia.
Qlik delivers a complete SaaS data analytics platform that sets the benchmark for a new generation of analytics. With a one-of-a-kind associative analytics engine, sophisticated AI, and high-performance cloud platform, Burger King can drive more value and provide improved customer service from its restaurants with Qlik, creating a truly data-driven enterprise.
Similarly, in August, Qlik made public that restaurant group PizzaExpress had deployed Qlik Cloud…
We’re already seeing the benefits of Qlik in our operations team, with annual savings and efficiencies…Each restaurant has an iPad that is connected to Qlik. Managers will be the most frequent users of the tool and the dashboards, but each team member will also be able to check sales targets. We’ve kept the layout as simple as possible for our restaurant employees to use at any time to encourage user adoption and raise the levels of data literacy.”
— Dan Williams, Business Intelligence Manager at PizzaExpress.
PizzaExpress first deployed Qlik in 2018, providing its teams with a holistic overview of restaurant data. This included datasets for sales, inventory and labour, making Qlik a central repository for analysis and reporting.
PizzaExpress wanted to expand and move to advanced and interactive analytics to put real-time data into the hands of employees at every restaurant across the UK through mobile devices. Additionally, the company wanted to establish a single version of the truth to enable decisions in the business moment. To achieve this goal, PizzaExpress transitioned to analytics through Qlik’s hosted and managed cloud infrastructure, which enables the organisation to centralise data management and distribution, ensuring that the right data is in the right people’s hands at the right time.
With active intelligence and access to real-time, exact insights, employees are equipped with accurate, relevant data that enables them to take informed actions, such as when forecasting product demand, allowing them to make accurate purchasing choices that minimise food waste.
After a successful six-month trial period with the PizzaExpress operations team, Qlik Cloud was launched to all restaurant managers, including a near-real-time set of dashboards to use for competitions and upselling.
“We’re looking forward to rolling it (Qlik) out across the wider business to provide all employees with access to real-time data,” Dan Williams added.
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