AI Search Disruption & Knowledge Graph Compliance: Why Enterprises Must Act Now
News from Differentia Consulting, authors of VISEON.IO (aka SmarterSEO)
The CTR Collapse: SEO as We Know It is Changing
AI Overviews are causing organic traffic drops as large as 60% on some pages, with the broader SEO community confirming real-world data showing users increasingly satisfied with AI-generated summaries.
The numbers are stark. Position #1 organic CTR dropped from 28% to 19% (32% decline), whilst position #2 fell from 20.83% to 12.60% (39% decline) between 2024 and 2025. But the most dramatic example comes from major publishers: MailOnline’s SEO director reported that on desktop, CTR falls from approximately 13% to less than 5% when an AI Overview appears, and on mobile from 20% to 7%.
This isn’t isolated. AI Overviews appeared for just 10,000 keywords in August 2024, but by May 2025 this had grown to over 172,000 keywords. The expansion is accelerating.
The Real Opportunity: AI Search & Enterprise Discovery
Whilst traditional organic search is being cannibalized by AI Overviews within Google, a parallel transformation is unfolding. Enterprise adoption of generative AI Search tools is experiencing rapid acceleration. Cloud-native AI Search platforms like ChatGPT, Gemini, Claude, Perplexity, and internal GraphRAG systems are becoming the primary discovery channel for B2B decision-makers and enterprise users.
Unlike Google’s zero-click AI Overviews, these platforms cite sources, provide attribution, and route qualified traffic to originating brands. This represents a genuine opportunity to redirect organic discovery away from Google’s walled garden into direct, profitable channels—and it’s happening.
The Knowledge Graph Imperative
As of 2024, over 45 million web domains have implemented Schema.org structured data, representing approximately 12.4% of all registered domains. This foundation exists. But quantity does not equal quality.
For AI search platforms to discover, understand, and recommend your products, services, and solutions in real-time, two conditions must be met:
- Structured data framework compliance – Your Schema.org markup must follow correct validation rules and semantic patterns
- Knowledge graph coherence – Relationships between entities (products, locations, organisations, people) must be consistently defined and contextually rich
Most organisations fail on both counts. They have some schema, many do not have Schema integrated into a knowledge graph, and when they do their knowledge graphs lack the semantic integrity required for GraphRAG systems to reason about your content at enterprise scale.
Why This Matters for Your Business
Microsoft Bing’s Principal Product Manager emphasised that “Schema Markup helps Microsoft’s LLMs understand content,” reaffirming this message at SMX Search Marketing Expo in March 2025. This is no longer a nice-to-have technical detail—it is foundational infrastructure for AI discoverability.
Organisations optimising for these emerging platforms, such as Microsoft’s NLWeb, now will capture customers through a channel Google cannot control and competitors have largely ignored. Those waiting for market maturity will find themselves invisible to the fastest-growing discovery mechanism in enterprise technology’s history.
VISEON: Knowledge Graph Quality for the AI Search Era
VISEON specialises in Knowledge Graph audits specifically designed for AI search readiness. We assess:
- Schema.org compliance – Validation of entity definitions and relationship integrity
- GraphRAG preparation – Evaluation of your knowledge graph’s readiness for LLM ingestion
- Semantic coherence – Analysis of contextual relationships across your digital estate
- Real-time discoverability – Framework compliance for AI search citation and recommendation
We don’t just validate schema. We ensure your knowledge graph is architected for machines to understand, reason about, and confidently recommend your offerings within AI search systems.
The time to prepare is now. The market is moving from keyword-based content discovery to semantic, entity-driven context discovery. Traditional SEO optimisation cannot control this shift. Knowledge graph compliance can ensure you are part of this new channel. How you engage customers using AI Search will be the new marketing battlefield.
For more information about VISEON Knowledge Graph audits and AI search readiness assessments, visit VISEON.IO or contact [email protected]
