Differentia Consulting Announces Smarter.SEO Launch at Qlik Customer Day 2025
August 10, 2025 – London, UK – Differentia Consulting today announced that Smarter.SEO, a ground breaking SEO audit and semantic knowledge graph control platform, will be officially launched at the Qlik Customer Day event on October 9, 2025. The new solution addresses the critical need for enterprise-level metadata management and AI-ready structured data optimisation in today’s rapidly evolving digital landscape.
Filling the Gap Between SEO Performance and Corporate Governance
Smarter.SEO represents a significant advancement in how enterprises manage their digital brand representation across multiple domains. The platform uniquely combines SEO effectiveness with corporate governance oversight, making it essential for organisations that need both marketing performance and compliance assurance.
“With the rise of AI-driven search engines and the increasing complexity of managing brand consistency across multiple digital touchpoints, there was a clear gap in the market for a solution that bridges SEO expertise with enterprise governance requirements,” said Adrian Parker, SVP Strategy and Operations at Differentia Consulting. “Smarter.SEO fills that gap perfectly.”
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Built on the robust Qlik analytics platform and integrated with VISEON.IO technology, Smarter.SEO leverages proprietary FUSEON APIs to deliver real-time insights into Schema.org markup, rich snippets, and digital knowledge graph performance across domains. The solution provides comprehensive metadata validation with improved AI hallucination prevention and extended schema.org coverage.
Key features include:
- SEO Semantic Knowledge Graph Audit & Control – Complete oversight of structured data across all digital properties
- Cross-Domain Metadata Analysis – Unified view of brand representation across multiple domains
- AI Hallucination Prevention – Structured data validation to ensure accurate AI-powered search results
- Google E-E-A-T Compliance Monitoring – Automated checks for expertise, experience, authoritativeness, and trustworthiness signals
- Real-time SEO Performance Analytics – Live data analysis for immediate insights and corrections
Addressing Critical Market Needs
The launch comes at a crucial time when enterprises are grappling with three converging challenges: the rise of AI-powered search engines, increasing regulatory requirements for digital compliance, and the need to maintain consistent brand representation across expanding digital ecosystems.
“Many AI systems employ fan-out crawling techniques that can lead to inaccurate aggregated results,” explained Katelin DeVencenty CPO. “Without proper structured metadata, organisations risk having their brand misrepresented by AI engines. Smarter.SEO (aka VISEON) ensures that enterprises maintain control over how they’re understood and presented by both traditional search engines and emerging AI platforms.”
Target Market and Applications
Smarter.SEO is designed for three primary market segments:
Enterprise SEO Teams & Digital Marketing Agencies requiring metadata consistency across multiple domains and brands, ensuring schema markup accuracy and rich snippet optimisation at scale.
Compliance & Governance Teams needing to audit and control digital brand representation for regulatory compliance and brand consistency across all digital properties.
AI/Search Readiness Consultants preparing client websites for AI-driven search engines and preventing AI hallucinations through proper metadata optimisation.
The platform is particularly valuable for large enterprises with multiple domains or brands, multi-brand corporations, franchise operations, and organisations with strict brand compliance requirements.
Proven Results and Early Adoption
Early adopters in the UK have already demonstrated the platform’s effectiveness. “Our early adopters use Smarter.SEO with Qlik products to enhance metadata reporting and combine structured data from multiple web pages, across domains, resulting in improved organic results” noted the SEO User Community in their recent review.
Technical Innovation and Architecture
Smarter.SEO features an intelligent cloud-based architecture that provides real-time data processing without impacting transactional performance. The solution supports automated schema validation, metadata accuracy checks, that includes Google rich text results, and compliance monitoring, with scalability from single domain implementations to enterprise-wide deployments.
Integration capabilities include multi-domain metadata consolidation and cross-platform analysis, supporting Schema.org, JSON-LD, Open Graph, and Twitter Cards standards.
Availability and Next Steps
Smarter.SEO is immediately available as part of the Smarter.BI Business Intelligence Suite of applications. Organisations interested in transforming their digital metadata strategy and ensuring AI-ready structured data can contact Differentia Consulting for consultation and implementation.
The platform represents Differentia Consulting’s continued commitment to innovation in business intelligence applications, building on the company’s 23-year track record of “Making the difference, since 2002.”
About Differentia Consulting
Founded in 2002, Differentia Consulting provides advanced business intelligence applications and integration services to help businesses make data-driven decisions. The Smarter.BI suite of applications delivers pre-built dashboard solutions that connect in hours, not months, accelerating time-to-report, time-to-decide, and time-to-value for operational excellence.
For more information about Smarter.SEO, visit our Smarter.SEO powered by Qlik page or contact the team at +44 1494 622 600.
Media Contact:
Differentia Consulting
Phone: +44 1494 622 600
Email: [email protected]
Web: https://www.differentia.consulting
About the Qlik Customer Day Event:
The Qlik Customer Day brings together data analytics professionals, business intelligence experts, and technology leaders to explore the latest innovations in data visualisation and business intelligence platforms.
