Alteryx’s marketing analytics enables you to:
- Blend all you marketing data from social media, salesforce and marketing automation systems in hours rather than weeks
- Segment and profile you customers so that you can target those with the most potential
- Improve campaign performance and promotional effectiveness with response modelling and A/B testing.
Alteryx marketing analytics provides you with:
Direct access to all relevant marketing data including pre-packaged third party data, via pre-built data connectors
- Advanced tools for data cleansing and preparation, reducing the time to insight from weeks to hours or even minutes
- An intuitive drag-and-drop interface to create data blending workflows so you can combine data without any coding
- Blend all your customer data structured, unstructured, semi-structured from all sources, for one customer view
- Enrich customer view with third-party consumer data
- Create predictive models to determine future buying behaviour, campaign response in a drag-and-drop environment, without coding
- Strategically segment and profile customers, to focus marketing on customers that are most likely to purchase your products.